Qualification Certificate

Baidu Certification for Europe is divided into two levels:

Baidu certification levels

Baidu Fundamental Certification and Primary Certification

Certificate Subject Code Subject Name
Fundamental Certification EBAI-010 Baidu Certification Fundamental Examination(Europe Only)
Primary Certification EBAI-020 Baidu Certification Primary Examination(Europe Only)

MPS Setting for One Subject: In order to pass, candidates need to meet the Minimum Passing Score which is set to be 70 points (100-Point Grading Scale) in one subject.

1. Baidu Certification Fundamental Examination(Europe Only)

Certificate Object: Baidu Certification Fundamental Examination(Europe Only) is open to the students, individuals, advertisers and marketing managing personnel of different agents in Europe. All that pass Baidu Certification Fundamental Examination can obtain the title and certificate of BCMS.

Qualifications: Applicants should be familiar with commercial products of Baidu Inc. as well as the operation and management of promoted accounts, and fundamental experience in account operation is also required. If you are not able to meet the requirements, you can participate in the corresponding courses provided by the authorized European partner, Forward3D (Website: www.forward3d.com/training/), of Baidu Inc.

Test Subject: Baidu Certification Fundamental Course includes only one subject. Passing the corresponding exam, you will be certified.

Process: Passing the computer-bases exam of Pearson VUE, you will be certified by Baidu Certification.

Validity period: The certificate is valid for 2 years.

The Content of Fundamental Examination

Content of Fundamentals Exam

2. Baidu Certification Primary Examination(Europe Only)

Certificate Object: Baidu Certification Primary Examination(Europe Only) is open to the all individuals engaging in Internet Marketing in Europe. All that pass Baidu Certification Primary Examination can obtain the title and certificate of BCMC.

Qualifications: Applicants should be familiar with commercial products of Baidu Inc., the Search+Feed methodology and advertising basics, and be able to manage the promoting account and analyze the data independently. If you are not able to meet the requirements, you can participate in the corresponding courses provided by authorized European partner, Forward3D (Website: www.forward3d.com/training/), of Baidu Inc.

Test Subject: Baidu Certification Primary Course includes only one subject. Passing the corresponding exam, you will be certified.

Process: Passing the machine test of Pearson VUE, you will be certified by Baidu Certification.

Validity period: The certificate is valid for 2 years.

The Content of Primary Examination

Contents of primary exam

Last updated 2018-12-11