IAB Certification Programs
Coordinated through Professional Testing (PTI)
The IAB Certification program has recently undergone a change.
- If you need to change a test appointment that was booked prior to May 3rd at a test center, please contact customer service.
- If you have an OnVUE exam scheduled that was booked prior to May 3rd, please use the check-in link found in your appointment confirmation or reminder email to take your exam.
IAB Certification offers digital media and advertising professionals targeted certification programs designed to demonstrate competence in the digital media and advertising industry. IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Professionals who obtain and maintain the Digital Media Sales, Digital Media Buying and Planning, Digital Marketing and Media Foundations, or Digital Ad Operations credential, demonstrate to clients, employers, and peers their dedication to the profession and commitment to upholding high standards of ethical and professional practice.
Digital Media Sales Certification
The DMSC examination is intended for digital media sales professionals.
Digital Media Buying and Planning Certification
The DBPC examination is for digital media buyers and planners.
Digital Advertising Foundations Certification
The DAFC examination is intended for new digital media/advertising professionals.
Digital Ad Operations Certification
The DAOC examination is for professionals involved in digital ad operations.
Before scheduling an exam appointment, you must have completed the online application, paid the designated fee, and received an authorization-to-test email from IAB Certification. For additional information, visit the IAB Certification website or contact the certification team at firstname.lastname@example.org.
Get certified from your home or office
Take your exam conveniently from home through OnVUE online proctoring. A live proctor will monitor you through the webcam on your workstation to provide a secure exam experience.
Watch the short video on the online proctoring page to see how convenient it is to test from home. Be sure to run a system test and review technical requirements along with policies and procedures via the “Additional information” drop downs.
Scheduling your exam
Once you have received an Authorization-to-Test email, you may schedule your exam appointment. This email will inform you of the date range you may take the exam and your exam module, and it will provide you with a 20 character candidate ID (PTI ID) number. You must schedule your own exam appointment. Exam appointments may be made up to one business day in advance. Locations are available on a first-come, first-served basis.
To schedule, reschedule or cancel your exam appointment online:
You must first create a Pearson VUE web account. When creating the account, use the same name, phone number and email address that you provided to IAB Certification in your application. It will also be necessary to enter your 20 character candidate number (PTI ID) during the account creation process. For any issues with your online Pearson VUE account, the quickest way to reach a customer service agent is via ONLINE CHAT.
After scheduling your exam appointment, Pearson VUE will send a confirmation email listing your exam date and time, the test center address, along with important policies for your review and information. Confirmation emails are sent each time you schedule, reschedule or cancel an exam appointment. If you do not receive a confirmation email, verify the status of your exam appointment online using your Pearson VUE web account.
Candidate Rules Agreement (Opens in new window, Adobe Acrobat required to view PDF) (review prior to exam check-in)
ID Requirements (Opens in new window) (list of acceptable IDs to present during exam check-in)
If your registration First or Last name does not match your photo ID, please email email@example.com for assistance.