COVID-19 (Coronavirus) situation:

Testing candidates: Check our COVID-19 Update Page to review the health and safety measures in place for testing and find out about any country-specific testing policies.

Appointment availability is limited due to social distancing precautions and varies by location. Please note that our customer service wait-times are also longer than usual right now. For information on rescheduling, refunds, and more, please check out our FAQs.

Institute of Data and Marketing (IDM)

Institute of Data and Marketing (IDM)


Unfortunately, in light of the new national lockdown in England, the IDM have made the decision to cancel the IDM exams on 16th February 2021.

The IDM qualifications team will be in touch directly to provide more detail.

We apologise for any inconvenience this may cause and if you have any questions please contact

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

The IDM diploma examination assessment is provided through Pearson VUE test centres of which there are over 3,500 test centres worldwide.

Delegates taking the following courses will sit their exams at a Pearson VUE test centre:

Professional Diplomas

Postgraduate Diplomas

To book your assessment:

You will receive an email from Pearson VUE a month before your exam date which will contain your Pearson VUE username and password and details on how to book your venue for the exam. You will need this username and password to log on and book an assessment. You should wait until you have received this information before trying to book your assessment.

The IDM welcomes entries from delegates with disabilities or special needs and is able to provide additional help or concessions, such as extra exam time, as appropriate to individual needs. Please read the IDM Rules and Regulations for further information.

If you have any questions, please contact the IDM Qualifications team.

Last updated 2021-02-11